I love Mafia Wars, not to sure why. However, you have to love the tie ins with real stuff. A prime example would be untouchables movie where you could get all kinds of stuff you help you. Of course getting all the collection stufff can be really annoying.
I wonder will they have direct tie ins. So as an example instead of getting computer set up. You would have to get a Sony VAIO computer set up.
They could get sponser for things like cell phones and trucks and cars.
However, I wonder if it will be a negative association